LinkedIn Posts & InMail
In appealing to built environment specialists, INNIVATE needed a two-pronged approach.
We employed a series of posts and sponsored ads to build INNVATE’s general positioning as knowledgeable experts with a unique customisation capability. These posts highlighted both in-house capabilities, as well as a range of past projects and products.
Concurrently, we embarked on a two-step InMail campaign to reach out to a curated list of industry professionals. Crafted to address specific concerns of these specialists, we shared INNIVATE’s collaborative approach and successes in meeting those pain points.
In both approaches, we ended off by inviting specialists to #askinnivate, reinforcing their position as The Louvre Experts.
