GDN Banners
Aligned with our visual concept of a “AAA-Fund for a AAA-lifestyle”, our GDN strategy paired banners with sites that carried lifestyle content relevant to our target investors. Matching the tone and style of what they were reading increased the impact of our creatives.
Facebook Posts
Using copy, we further developed the message of ABF as a fund ideally-suited for our target investors. Building on the AAA-ratings as ABF’s strongest selling point, we took the characteristics of the Fund and matched them to a set of traits that reflected our target investors’ AAA lifestyle.
Remarketing
Carrying the same tone and style that appealed to target investors’ personalities, our remarketing effort reinforced the campaign message while employing a stronger call to action.
