Sparked by the irreverence that young people have, we formed a tribe of bold yet believable characters that embodied different product benefits. They represented a breakaway from traditional norms, and challenged our target market to take a different perspective to investing.
After all, #whosays investing isn’t for everyone?
GDN Banners
To reach millennials, most of whom would have recently entered the workforce, our banners were strategically placed on sites like SGAG and The Independent, which receive high traffic from this group.
Facebook & Instagram
With an exciting and attractive product, we knew we had an opportunity not just to bring the product’s benefits to potential young investors across these two platforms – we took the chance to break down some of the stereotypes and mental barriers that young people had towards investing.
