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Targeted at younger Singaporeans who are still some way from retirement, we borrowed from texting slang to point out that they should be making their SRS monies should be working harder – SRSly.
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Part of Nikko AM’s push to boost investment in their AAA-rated ABF Bond Index Fund, we sought to pique the curiosity of our target group using a text messaging conversation, while provoking thought via lesser-known facts about SRS funds.
Remarketing
With a stronger call to action, we tweaked the messaging to galvanise potential investors who might be on the fence about using their SRS funds to earn better returns.
